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Marketing chair Yang awarded funding

Marketing chair Yang awarded funding

Zhiyong Yang, chair and professor of Marketing, received $41,905 from the South Dakota School of Mines and Technology, pass-through funds from the National Science Foundation, for the project entitled "ERI: Understanding (Modeling and Quantification of) Spatiotemporal-Sociological-Psychological Impacts on Power Demand Behaviors of Residential Consumers Using Long-Term Real-World Big Data."